Venus is feminine and gentle. An embodiment of love, he is a benefic planet and governs the refined attributes, romance, beauty, sensuality, passion, sexual pleasure, marriage, love matters, comforts, luxuries, jewelry, wealth, prosperity, art, music, dance, theater, actors, poets, musicians, the season of spring, rains and aquatic creatures. In the body he rules over the reproductive system, eyes, throat, chin, cheeks, and kidneys.

Mercury and Saturn are its friends and the Sun and Moon are its enemies. Mars and Jupiter are neutral in friendship to Venus even though Venus considers Jupiter its enemy. Taurus and Libra are the zodiacal signs whom Venus rules, and Venus gives good results when placed in theses signs.

When rightly aspected Venus is strong, and it brings wealth, comfort, attraction to the opposite sex in the early part of life, a well-proportioned body, and the attractive features necessary for a sensuous nature. It makes its natives tender, gentle, and considerate; lovers of jewelry, sour (pungent) taste, white dress, decoration, perfume, tasty food, and the fine arts. It inspires them to be poets, musicians, and seekers of truth and knowledge (secret sciences). The native loves the company of the members of the opposite sex, artists, and musicians.